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Relaunching Our Website, Rethinking Our Goals

Relaunching Our Website, Rethinking Our Goals

Underscore Digital is a web design and digital marketing agency founded in 2016 with an aim to offer industry leading web design, SEO, digital marketing, branding and social media services in Kenya.

In 2017 and 2018, a lot of brainstorming has been ongoing to rethink on our goals and service delivery to our clients. When we started in 2016, our main aim was just to design websites for clients. With time, we realized that our clients do not just need websites but to achieve specific goals. Tours & Safari companies and hotels want to get more bookings, non-profits want help with fundraising, schools want to engage with parents, students and stakeholders, and so on.

A website is just a tool; the client wants something more…

With this in mind, we no longer design just websites; we help our clients in formulating their business goals, and then build websites that will help achieve those goals. A website is therefore not an end in itself. We help in generating leads and converting those leads into long term clients.


We welcome you to discover our new site and explore through our free tips that we share weekly to help you grow your business online.

Follow us on our social media pages for regular updates:

Facebook: UnderscoreKE
Instagram: UnderscoreKE
Twitter: Underscore254
Whatsapp Stories: +254777600907

Daniel Ngala

Tech enthusiast. Passionate about Web Design, Digital Marketing, UI/UX. Founder of Underscore Digital

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